At Olsson Scandinavia, we didn’t set out to create another “sensitive” shampoo.
We formulated a salon-level haircare designed for people living with eczema, psoriasis, dermatitis, coeliac disease, gluten sensitivity or intolerance - informed by clinical insight and genuine empathy and understanding for the conditions being managed.
Making our formula 100% gluten-free was never optional - it was non-negotiable
Gluten often hides in shampoos and conditioners as hydrolysed wheat protein, wheat germ oil, oat derivatives, or even “vegetable protein”. Brands add these to boost viscosity, add shine, or improve hair texture - but they can pose real issues.
The eczema - gluten connection:
While gluten can't permeate healthy skin, eczema-prone or inflamed scalps are often compromised, meaning topical gluten may provoke irritation or immune responses. Not a concern if your skin is intact, but here's the connection;
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Coeliac UK confirms that dermatitis herpetiformis (DH) - a blistering, itchy skin condition, is a direct skin manifestation of gluten intolerance. Ref: Coeliac UK: Dermatitis Herpetiformis.
- A JEADV study found individuals with non-coeliac gluten sensitivity have a significantly higher prevalence of eczema, suggesting gluten can trigger flare-ups even without digestive symptoms. Ref: Research Gate. Atopic Dermatitis and Celiac Disease: A Cross‑Sectional Study of 116,816 Patients.
If you’re already avoiding gluten in food, your haircare routine is the natural next step to look to eliminate gluten
Shampoo traces on your scalp, hands, or hairline can lead to accidental exposure, increasing inflammation risk - even without ingestion. Ingredients to look out for:
- Triticum vulgare (wheat)
- Hordeum vulgare (barley)
- Secale cereale (rye)
- Avena sativa (oats)
- Wheat germ oil
- Hydrolyzed wheat protein
- Colloidal oatmeal
- Hydrolyzed vegetable protein
- Dextrin palmitate
- Vitamin E from wheat germ oil
- Malt extract
- Beta-glucan from wheat
- Vegetable Protein* (Any Variant).
Our formula is meticulously crafted, with no gluten, no colourants, no fragrance, and every ingredient chosen for its proven skin-friendly performance as well as salon performance. Choosing gluten-free haircare may seem like a small detail, but for many coeliacs and sensitive skin sufferers, it’s part of a bigger picture: creating a safer, more confident routine from head to toe.
Olsson Scandinavia is the only haircare brand approved by both Allergy UK and Asthma Allergy Nordic - a rare dual certification recognised across four countries. Our formulas were rigorously reviewed and tested by these leading organisations, ensuring they meet the highest standards for sensitive, reactive scalps. To us, this is more than a badge - it’s a promise of safety, trust and performance for those who need it most.
Opting for Olsson Scandinavia means choosing a safer, smarter alternative: a gluten-free shampoo that’s clinically considered, allergy-approved, and designed for sensitive lives.
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