At Olsson Scandinavia®, our mission has always been to make gentle, effective scalp care accessible without compromise.
Today, we’re proud to announce we're bringing STUHR® Mild from Copenhagen to the UK – our Danish sister brand, and a name synonymous with Scandinavian hairdressing excellence.
From Copenhagen to catwalks, the visionary legacy of one Danish Hairdresser and how he built a national institution.
The STUHR® story began in 1953, when visionary hairdresser Elmer Stuhr opened his first salon in Copenhagen. His passion, creativity, and commitment to professional standards quickly set him apart. By the 1960s, he was collaborating with global icons like Vidal Sassoon, introducing innovative cutting techniques to Denmark and transforming the way hairdressing was taught and practised.
Through education, competitions, and groundbreaking salon concepts, Stuhr built not just a name, but an institution. From a single salon, he grew to create Copenhagen’s largest salon chain, a benchmark of Scandinavian craftsmanship and professional pride.
Mild professional haircare, simple and clean Scandinavian values
Elmer Stuhr’s vision extended beyond the salon chair. He recognised the need for professional-grade products that matched the standards of his stylists, and developed a complete haircare line to bring that expertise into everyday routines.
STUHR® Meets Olsson Scandinavia®
For our UK customers, the arrival of STUHR® is not a coincidence, but an expansion of choice. The Mild Range shares the exact same trusted formula as Olsson Scandinavia – meaning you can expect the same scalp-friendly performance you know and love.
What STHUR® brings is a new opportunity: the heritage of Copenhagen’s leading salon chain, a name with international recognition, and the confidence of catwalk-worthy products trusted by professionals.
At Olsson Scandinavia®, we’re delighted to make STUHR® available to our UK customers from Autumn 2025.
Together, Olsson Scandinavia® and STUHR® represent two sister brands with one shared philosophy: Scandinavian simplicity, gentle formulations, and uncompromising quality.
Whether you discover us through Olsson Scandinavia or STUHR® Mild, the result is the same - salon-inspired, scalp-friendly haircare you can trust.
Picture Credit: STUHR®. Vintage STUHR® Haircare.
