Reduced risk haircare, formulated with asthmatics in mind
Asthma affects approximately 5.4 million people in the UK. It’s a big deal. Recent research conducted by Asthma UK, found that 1 in 5 people in the UK do not think asthma can be fatal but in fact asthma is serious and three people die from asthma attacks every single day in the UK.
“There’s a misconception that asthma isn’t a big deal, but every ten seconds someone is having a potentially life-threatening asthma attack”
Dr Andy Whittamore, Clinical Lead at Asthma UK and a practising GP.
At Olsson we understand how serious this is – we’re a sensitive team, quite literally! With our love for high-performance haircare and compassion for those suffering from asthma and allergies, the formulation of a haircare collection that asthma sufferers could use confidently was a high priority. With salons claiming that free-from formulations just didn’t cleanse as well as the latest cult classic packed with fragrances and additives; we had to find a solution that they could offer to allergy sufferers, meaning a trip to the salon could also be wheeze free.
A fragrance-free formulation suitable for asthma sufferers
Almost half of 5.4 million asthma sufferers in the UK report that perfume and fragrances often trigger their symptoms, likely caused by particles in the air that are breathed in and irritate the airways, which can lead to a potentially life-threatening asthma attack.
Asthma friendly AND salon performance haircare
With the removal of a key asthma trigger – our shampoo and conditioners were developed to ensure a mild and gentle formula that would be suitable for scalp sensitivities also. A 3-year development between salon professionals, chemists and allergy and asthma associations resulted in Olsson Haircare being approved by Asthma-allergy Denmark, Allergy UK and salon professionals who praise the performance of our range.
Asthma sufferers, make the no-compromise haircare switch today
With Asthma attacks hospitalising someone every 8 minutes; contributing to the 185 people admitted to hospital because of asthma attacks every day in the UK, it's worth considering that something as simple as changing your haircare collection (with no compromise to the cleansing and nourishment of your hair) can contribute to the prevention of an asthma attack.
Living with an asthmatic? Olsson is suitable for the whole family!
Reducing the fragrances in your home is just one small change could prevent your family member or housemate being rushed to hospital with an asthma attack.
*The Blue Label is founded and run by the Danish non-profit organisation Asthma-Allergy Denmark.
Disclaimer: Due to the complex nature of allergies we cannot guarantee that our products will not trigger an allergic reaction. Over 3 years we developed a formula that has been commended by leading scientists and allergy associations who have gone on to provide their badge of approval. However, if you are a sensitive soul, we would always encourage you to examine the ingredients that are carefully itemised on each product listing, review our free-from table, discover our Help & FAQ or ask our experts - but most importantly, undertake a patch test 48 hours prior to use.