Aloe vera plant

There’s a lot of confusion about what ingredients are in personal care products and let’s face it with ingredients listed in latin or even in their chemical compound names, it can be all the more confusing and daunting if you suffer from sensitivities.

If you’re here, it’s likely you’re looking for a free from haircare brand that understands that limonene and linalool are known to cause allergic contact dermatitis and with significant rates of contact allergy to these fragrances reported, you’re looking for a brand that excludes them.

Rest assured that they will never be found in our inci list.

“It’s not fragrance free, if it has aloe vera in it”

A recent email we received claimed the above, so we wanted to clarify that our aloe vera is 100% fragrance free. The compound we use to nourish and soothe the scalp in our sensitive shampoo is a spray-dried aloe vera juice powder; a mild and gentle compound that brings all the benefits of aloe to our formula. The ‘Aloe Barbadensis Leaf Juice’ included in our ingredients list is 100% fragrance-free, just as we promise.

Aloe vera is known for its powerful healing properties

We use it to soothe the scalp whilst conditioning hair. The regenerative properties it contains have been reported for millennia. The aloe vera plant is described in detail in the Greek Herbal of Dioscorides (ca 70 ad), and its use promoted for the treatment of hair loss.

It contains 75 active ingredients, including vitamins A, C, E, B12, and choline and is rich in amino acids with research indicating a positive correlation between the use of aloe vera in shampoo and its health.

According to the Trichological Society, the average rate of hair growth is 1 centimetre per month and washing hair using aloe vera may help to promote hair growth, but this is not scientifically proven and is primarily determined by genetics and an individual’s health, but a helping hand can’t hurt.

Still unsure? Find comfort in our recommendation by Allergy UK

We remain the only haircare range* recommended as ‘unlikely to cause reaction’ and 'may be of benefit' by Allergy UK. Designed by Danish haircare experts House of Scandinavian Haircare (HOSC) with an ultra-mild formula, our range exists to minimise the risk of allergies as well as helping to prevent skin and scalp irritation.

View Allergy UK listing.

Formulated without perfume, preservatives or colourants, this high-performance haircare range is particularly suitable for anyone suffering from eczema, asthma, topical steroid withdrawal, psoriasis or simply looking for a haircare brand with less, that provides more for your hair.


Disclaimer: Due to the complex nature of allergies we cannot guarantee that our products will not trigger an allergic reaction. Over 3 years we developed a formula that has been commended by leading scientists and allergy associations who have gone on to provide their badge of approval. However, if you are a sensitive soul, we would always encourage you to examine the ingredients that are carefully itemised on each product listing, review our free-from table, discover our Help & FAQ or ask our experts - but most importantly, undertake a patch test prior to use.